Local SEO
One van, one town. Getting found where you actually work.
fromNZ$600/ month
No setup fee
- Business Profile managed
- Small edits to your website as needed
- Review system running
- Call and form tracking
- One page monthly report
Pricing
What it costs, in full.
Every price is on this page. No quote required just to find out a number, no packages built to hide what you are actually buying, and no discount tier you only hear about if you push back. What is written here is what you pay.
At a glancePer month
Local SEONZ$600
Local SEO, full planNZ$750
Google Ads managementNZ$600
Getting named in ChatGPTNZ$600
Getting quoted in AI answersFull plan
Audit, up to 5 pagesFree
Excludes VAT. Ad budget is separate and paid direct to Google.
Monthly plans
Three ways in. Cancel any month.
Local SEO, full plan
Two to five vans, chasing more of the work you actually want.
fromNZ$750/ month
Or NZ$150/hr if you would rather just buy hours
- Everything in Local SEO
- Ranking suburb by suburb
- New service and location pages
- Monthly call and cost per booked job
- Pages written so AI answers quote you
SEO and Google Ads
You want the phone going now as well as in six months.
fromNZ$1,350/ month
+ NZ$300 one-off ads setup, plus your ad budget
- Everything in the full plan
- Google Ads built and managed
- A flat fee, never a cut of your spend
- Wasted spend stripped out weekly
Everything else
Add ons and one off work.
Bolted onto a plan or bought on their own. Nothing here is compulsory and nothing gets added without you agreeing to it first.
WhatCostNotes
SEO audit, up to 5 pages
Free
No obligation. You get the findings whether you hire me or not.
Full SEO audit
from NZ$1,200
One off. A prioritised action plan you can hand to anybody, including a competitor of mine.
Hourly
NZ$150/hr
If you would rather buy hours than a monthly plan.
Getting named in ChatGPT and Perplexity
from NZ$600/mo
Work aimed at getting your business mentioned by name when somebody asks an AI tool for a plumber. An add on to any SEO plan.
Getting quoted in Google's AI answers
In the full plan
Writing pages so Google's AI answers quote them. Part of the full Local SEO plan, never a surcharge on top of it.
Google Ads setup
NZ$300
One off, on top of the flat monthly management fee.
Website build
from NZ$900
A separate job on a separate site, webdesignforplumbers.digital. Never billed through a marketing retainer.
Prices exclude VAT, added where your country requires it. All five currencies are charged as shown. Your Google Ads budget is always separate and paid directly to Google, so you can see every cent of it.
Always
What every plan comes with.
These are not features. They are the things that should be standard and too often are not.
No lock-in
Month to month. Stay because it is working, not because you are trapped in a twelve month contract.
No hidden fees
The price quoted is the price paid. Anything extra is agreed up front, never sprung on you in an invoice.
You own everything
Your profile, your ad account, your tracking, your data. All in your name, and they stay yours if you leave.
FAQs
Questions about money.
Ask anything not covered here on the call. I would rather answer it now than after you have paid.
Why is the Google Ads fee flat instead of a percentage of my spend?
Because a percentage would pay me to spend more of your money. If I take a cut of your budget, every time I talk you into raising it I get a pay rise, and every time I strip out wasted spend I take a pay cut. A flat fee removes that completely. Your budget goes straight to Google on your own card so you can see every cent of it, and what you pay me does not move when your spend does.
Is there a setup fee?
Not on the SEO plans. Google Ads has a one off setup fee because building an account properly is real work before anything runs. That is the only setup fee there is.
Can I start small and add things later?
Yes, and most plumbers should. Start with the profile, the reviews and the tracking, see what a few months of that does, then add ads or more SEO once you can see what is working. You are not locked into anything you picked at the start.
Do your prices include tax?
No. Every price on this page is shown before tax, and whatever your country adds is added on top: VAT in the UK, GST in New Zealand, Australia and Canada, sales tax in the US where it applies. Switch the currency above and the wording follows your market.
What if it is not working after a few months?
You cancel, with no exit fee and no notice period beyond the month you are in. That is the honest answer, and it is the reason the reporting is set up the way it is. If I cannot show you it worked, you should not keep paying.
Get started
Not sure which one you need?
Tell me where you work, what you want more of and roughly what you can spend. I will tell you which of these is worth it for you and which is not, before you pay anything.